(2/3) Idea on platform business, and profit model (business model) of Kakao Talk - English ver
Idea on platform business, and profit model (business model) of Kakao Talk' (2/3) Category: <Business> Kakao is now going through difficult times due to its deficient profit. The major obstacle, in my view, is lack of ‘web based service’ which take the largest share of online services. There is no doubt that Kakao Talk is the most dominant standard of online messaging application in Korea. Kakao is expanding its services on the dominant platform and user base. However, Kakao as a platform is little bit different from other platform businesses (which earns huge and constant profit) in business perspective. 1. How does Kakao make money? High dependency on contents revenue How does Kakao make money? Does it generate immense profit via advertisement like Facebook or Google? Ad revenue is taking quite high portion, but not the most. Recent revenue of Kakao is highly dependent on ‘contents’ related revenue. From the quarterly repo